Central Basketball Association

Last year, the Central Basketball Association embarked on a historical and landmark partnership with Under Armour, where the sporting powerhouse become the official apparel and uniform brand for the CBA. 

This year, an effort was made to expanded the league's corporate partnership outreach to the hotel industry, where after discussions with Hilton Corporate representatives, the CBA is proud to announce that it has secured a partnership with Hilton Hotels & Resorts as the official hotel brand for the league. 

Under the partnership agreement, CBA teams would stay at various hotels within the Hilton hotel portfolio during the course of any road travel during the 2017 season. The CBA, and its respective member teams, would receive significantly discounted hotel room rates; much below the rates traditionally provided for regular group travel. 

Furthermore, under the partnership agreement, all CBA players would be required to register for free under the Hilton HHonors Rewards Program, which would allow them to not only earn Hilton reward points during their respective hotel stays during the season, but would also expedite their elite status to earn free Hilton hotel stays in the future. 

The Hilton Hotels partnership is expected to extend to both for domestic travel for the league, as well as international travel under the CBA Global Program, so long as participating Hilton Hotels are available in the respective foreign destinations. 

The Hilton hotel portfolio includes the following hotels: Hilton, Hilton Garden Inn, Hampton Inn, Embassy Suites, DoubleTree Suites, Homewood Suites. Home2Suites, Conrad, Curio, and the Waldorf Astoria. 

For more information regarding the benefits of the Hilton Honors program, visit http://hhonors3.hilton.com